Keywords are considered to be very important part of Search Engine Optimization. So you must choose the right keyword for your business. Just selecting any popular key wonâ€™t do any good to your business as when you choose a keyword, visitors might come but when they will not get what they want, they will surely never visit your website again. There are several issues to think choosing a keyword. You should not mind about the length of the words. Length actually depends on size and value of your company. Let me break it down. Keywords can be of 3 types. â€“Head (contains only one word) â€“Body (contains 2-3 words) â€“Long Tail (contains many words) So which one you should go for? Well one word keywords are the most competitive ones and if your brand is not very popular then you should not try this type. For example, if you own a garments factory then your head keyword could be ” Shirts” On the other hand, body type keywords are medium competitive. You can get 1000-2000 traffic monthly. In this type, your keyword will be a bit longer and bit more specific like ” Male T-shirt” and finally long tail keywords are less competitive. You can expect to get 100-1000 traffic monthly. Statistic says 15% of the long tail keywords donâ€™t even get searched on google. So there are good sides and bad sides. Long tail keyword could be ” Male Polo Tshirt”. You can see its more specific and can draw the target audience. Once you are done selecting the length of keyword, you should think about the purpose. Do you want to attract traffic only or do you want to covert your visitors to buyers. This one also depends on the business type. For example, if you have an e-commerce site then your target should be conversion and increase sell not just visitors. On the other hand, if you own a blogging site your only goal should be how to increase traffic. So for conversion you should calculate how many people are visiting your site and how many of them are buying. Because only the latter one matters. In brief, as keywords get you sales so make sure you have chosen the best keyword and attract potential customers rather than amply amount of traffic. For example, I have some graphical content on my Portfolio. I thought a lot and rather than writing something like graphical content or my portfolio i chose the keyword premium graphic temples.