SEO experts use the keyword trackers to optimize information on their websites and drive traffic to them. People all over the world search for information with help of keywords. The Keyword rank tracking tool does a perfect job of finding the highest used keywords for you. It lets you know the popular keywords that users all over the world are searching for in the search engines for specific products and services. The keyword tracking software tells you where your website ranks in respect to a particular keyword. Below are some benefits of using Keyword Rank Tracking Software: 1. The keyword ranking software helps you identify the useful and not so useful keywords which you may be using. Not all keywords are good for your website. You should always optimize the content with keywords that direct traffic to your blog or website. 2. The rank tracking software also helps you verify the rank of your website on major search engines. The keyword ranking tool ensures that you invest your money only in keywords that bring traffic to your website and get rid of those which are useless. 3. The busiest search engines Google, Bing, Yahoo, are of more importance for your traffic. The SERP tools or rank checking software tracks the performance of a keyword against the domains on these search engines. 4. The keyword tracking tool allows you to check the performance of your keywords over time. The graphs and heat maps on these SERP checkers can help you check the performance of keywords in present and past. Thus it lets you improvise your efforts of a particular keyword performance has deteriorated. 5. These results can be exported to the SEO experts and the performance of your website in terms of keyword reports can be discussed to improve the results. 6. It must also be mentioned here that rank tracker tools are extremely easy to use. You have control on your websiteâ€™s performance with a rank tracker even if you donâ€™t have any technical knowledge of SEO and how keywords work. 7. If you have the best rank tracker, you will be able to check the performance of an unlimited number of keywords too. Furthermore, the best SERP checker will also allow you to check the rank of multiple websites. There are many features available in a host of rank tracking tools. The main idea is to select the tool that is best suited to your needs and boost the performance of your website.