The web has revolutionized the contemporary world and has introduced a lot of issues and trends towards the general population. Probably the most evident truth of this statement is the escalating recognition of social sites online. These social sites are accountable for connecting individuals from all around the globe and they provide no charge on this service. They also serve as the main platform for discussion and talks with regards to different subjects. That’s why; they’ve a big user base and are the most visited internet sites on the internet. Facebook is an crucial point to mention here given that it has been the fastest one to capture such a large user base offers several different social services. Within the prior times, people utilised to get together and organize gatherings so that they could meet and socialize together. Physical make contact with was much more emphasized then talking on emails or telephones. Even so, the invention of cell phones and internet social services, the traditional concept of socializing has seriously evaporated. Cell phones are now utilised for extensive texting whilst social internet sites present a platform for the users to connect and share. Persons now locate it simpler to just meet on these virtual communities and connect with their pals anyplace within the world. The advancement of technologies might be cited as the main factor for the popularity boost of these social internet sites. According to sector analysts, much more web visitors is observed at these internet websites and these hits in turn generate large profits for these organizations. This is not a simple webpage implication on 1 service, it can be a multi billion industry that incorporates so significantly far more. Social web-sites are not just made use of for connecting with other people, it can also be applied as a marketing tool, games outlet and entertainment hub. There are no restrictions based on the content material of these social sites. Facebook may be the most renowned social website inside the globe. It has far more than 400 million users and offers the largest base for connecting individuals. A prospective new entrant within the market place has left behind even twitter and orkut. With improve in reputation of this web site, it has come under major interest of folks from all occupations. With the amount of following it has garnered inside the following years, you can not really feel but impressed concerning the websiteâ€™s growth in a brief quantity of time. There are actually no set conditions on joining this web-site as well as the sign up method is as simple as 123! With every little thing other factor in the world, Facebook growing reputation has its benefits and disadvantages. The advantages consist of an straightforward and efficient platform for folks communication wants, high degree of advertising and marketing opportunities for diverse firms and possessing enormous prospective positive aspects for the companies. The negatives contain increased pop up advertising and marketing, lack of security measures for details and â€˜too much public and too little private informationâ€™ idea. The website will not be a secure and reliable platform to share your personal data due to the fact everyone can see it. Having said that, in spite of these short coming, it has nonetheless managed to get probably the most amount of users in less than five years.