Believe it or not, science plays a large role in how effective websites are actually created for businesses. Many people are constantly trying to get an edge on the competition, despite the availability of strategies and tools out there. Even though online businesses have so much at their fingertips, they are not really doing everything they can to succeed. What happens with many Internet marketers is that, once the money is coming in, they don’t care anymore. This is something you should never let happen as it is dangerous for you and your business. The following three strategies will help you succeed online, specifically showing you how to create websites that will generate an online income. There are so many different things anyone can do to improve how well any site performs. If you’re keen to get those results, it’s up to you to take control. For example, take some time to consider which colors, images or graphics you intend to use. It might sound such a trivial thing, but it really can be crucial to your success. Common-sense should prevail here, but if you have no idea what you’re doing, ask for help. Obviously, you don’t want your site to look like a crazy blend of colors that assaults your visitor’s eyes. Find out which colors clash with each other and then avoid these types of clashes wherever you can. Using unusual fonts on your website is not something that you should do. You will see many similarities in some of the fonts that are used when you look at new sites today. So when you see these fonts, they are being used because they have been proven to work. You want people to read your content and have a relaxed time doing so. They simply work the best because people process the characters so much more easily. I recommended looking at large online media outlets because they know exactly what they are doing. Making these decisions, you can hardly go wrong. People typically come back to your website or blog on a regular basis if you continually post something interesting to read. Is it possible that you could do something else other than write out articles for people to read? Many people like to watch videos, which is something that is popular today. If you want to, you can add a video along with your content, testing a variety of options. Your readers will be the best judge of what you have done, and you can modify based upon their reactions. People can produce podcasts, which many like to download and listen to at their leisure. Make it easy for people to access old newsletters and podcasts from a particular page on your website or blog. Be careful when you’re tweaking your site to improve performance, and be sure those changes are likely to make a difference. The best option is to make small changes and test for results before making the next. Watch your stats and check your metrics to learn whether visitor behavior is affected by your changes. Keeping on top of these things lets you know which changes are producing real results and which ones need further tweaking.